Mission + Values
The mindfulness of our formulations flows far beyond the packaging.
Wildly Free exists to democratize the beauty industry by creating eco-conscious and accessible product options designed for everyone in mind- to amplify efforts in dismantling traditional beauty "standards", and to hold a mirror of accountability in shifting the narrative of historically exclusive marketing within the beauty space.
As a brand blended with a passion for people, and our planet, Wildly Free stirs both love and integrity into each thoughtfully made product combined with innovation, a dedication to safe ingredients, and sustainability.
We do our best to devote our time and energy to the well-being of all humankind, our planet, and all that inhabit it. We will continue to integrate a dialogue around our values and mission to steer clear of unaligned partnerships, and to amplify the priority of our commitment to always advocate for fairness, justice, and equality!
We pledge to continue taking action for the well-being of all people and communities, which include making all and any necessary changes in order to continue being an anti-racist, equitable, and diversely represented business. This, combined with our core values, we hold ourselves accountable to create the changes we wish to see in this wild world!
Please view our Commitment to Diversity + Inclusion.
Wildly Free is proudly a queer womxn-owned business.