I've been on the hunt for YEARS, looking for the perfect brow product. I was wary to stray from my brow gel comfort zone, but my tried and true brand discontinued their product and I felt like I was rudely broken up with. Wildy Free's SOAPBOX came into my radar, and not only had a product with clean ingredients and cruelty-free production, but came from a queer woman owned business. Happy to support this business, with the best my brows have ever looked. Thank you :)